There are many different ways to get your website ranked higher in the search engines like Google, Bing, Yahoo! etc. One way is by using certain strategies that will increase your page rank on the search engines. These strategies are known as “SEO” or Search Engine Optimization. The main thing to understand about SEO is the fact that SEO has nothing to do with you, your website, or how good your site is. This may seem strange at first, but think about it for a second. How would you feel if someone came along and told you that they could make your website better by making changes to it, without telling you anything about the content of your website? That’s exactly what SEO does. If you don’t believe me, just ask yourself why people have been doing SEO for years now. What did they do? They made sure their websites were optimized so that when someone searched for keywords related to their business/product/service, their website would show up on the SERPs (Search Engine Results Page) at the top of the list and receive more clicks than other sites.
So, in a nutshell, SEO is about optimizing your website in order to make sure that your website ranks high in the search engine results pages. There are many different aspects of SEO, but I’m only going to focus on one specific aspect today – link building. In order for this to work, you need to create links back to your website from relevant sites. Now, there are two basic types of links that your website needs to have – internal links and external links. Internal links are links that lead from within your own website to another section of your website. For example, if you are running a blog, internal links might include links to articles you’ve written on the same topic. External links are links that point back to your website from outside sources. For example, if you run an e-commerce store, you might want to link out to products you offer.
Both of these types of links are important to your overall SEO strategy, but internal links are much more powerful because they allow you to build authority on your website. By having relevant articles on your website, you’re creating credibility for those articles and making your website appear more trustworthy. Having said that, external links are still very powerful as well. You should always strive to get as many external links pointing back to your website as possible. Why? Because every time someone clicks on a link that points back to your website, you’ll receive some form of traffic and your website will be considered as being more relevant. When people see that you have a lot of incoming links coming into your website, they will assume that you must be providing great value to others and thus, you will be able to rank higher in the search engines.
How Do I Get Links Back To My Website?
Now that we know what links are, and how important they are to our SEO strategy, it’s time to talk about getting them. How do you get links back to your website? Well, if you can answer that question, then you probably won’t need this article. However, if you need some help with your SEO strategy, I can definitely help you out. Here’s a quick rundown of the most popular methods of getting links back to your website:
Guest blogging – Guest blogging involves posting a blog post on someone else’s website. You can write blog posts for blogs or websites that relate to your niche. The idea here is to give your readers valuable information, which will encourage them to click through to your website.
Posting on forums – When you post on a forum, you’re essentially asking people to leave comments on your thread. Many times, people will take the time to comment on your threads.
Writing guest posts – Writing guest posts for other websites is similar to writing articles for your own website. You can write these articles anywhere, but the best place to begin is by writing for websites that are already highly ranked in the search engines.
Promoting social media accounts – Promote your social media accounts on Facebook, Twitter, LinkedIn, Pinterest, etc.
Creating social bookmarking profiles – Create several social bookmarking profiles for your website, including Digg, Reddit, StumbleUpon, Delicious, etc.
Adding social sharing buttons – Add social share buttons everywhere you can, including your website, blog, emails, social media, etc.
In conclusion, the easiest way to start getting links back to your website is to simply begin adding new content to your website. Write articles and publish them on your website. Then, promote and share those articles with everyone you know. Remember, quality over quantity.