SEO, or search engine optimization, is the practice of making sure your website appears higher on Google’s search results page. This means that you want to make sure your site has good content and a great user experience so people can find it when they type in keywords related to what you sell. It also means you should focus on building high-quality backlinks (inbound links) from other websites that are relevant to yours. Here’s how it works.
If you’re not familiar with SEO, here’s what most people think it is:
SEO is about writing articles about things that people might be searching for online. You can write these articles yourself or hire someone to do it for you. The idea is to have these articles appear at the top of the first page of Google’s search results for whatever phrase you choose.
This is not true. There are many different types of SEO, including social media marketing, keyword research, link building, video marketing, etc.
The first thing you need to know before starting any sort of SEO effort is that you don’t really need any fancy tools to start ranking well. All you need is some free time. There are lots of ways to get started without spending a dime.
For example, if you’re just getting started, there are plenty of free tools you can use to help you create better content. These include blogging platforms like WordPress, which you can set up through a web hosting service like Bluehost.com, as well as free blog editors such as Wix.com. If you’re trying to rank for a specific keyphrase, you can use free tools like Moz’s Keyword Explorer or Ahrefs’ Free Keyword Tool.
You’ll also want to learn more about search engines themselves. Google Analytics is one way to understand where your traffic comes from. Bing Webmaster Tools is another. And you can also look into using Open Site Explorer to see what kind of backlink profile you have. This is an important part of optimizing your site because, while you can’t control what other websites decide to do, you can control how many incoming links your own site gets.
Keyword research is the next step. This involves finding out all the major keywords that people are currently looking for information about on Google. To do this, go to Google Keyword Planner and plug in your main keywords.
Keyword planner is a tool that will show you how much competition each keyword has, as well as how often people search for that keyword. If you see that there are hundreds of thousands of searches per month for “best dog food,” then you probably shouldn’t bother with that particular keyword. On the other hand, if you see that only a few hundred searches per month show up for that keyword, it may be worth pursuing.
After you’ve found a few keywords that seem promising, it’s time to write some content. Your goal here is to create useful, informative, and helpful posts. Write as much text as possible for each article. Make sure you include keywords throughout, but make sure they aren’t too obvious. For instance, “dog food” is a pretty common term, so don’t use it three times in a paragraph. Instead, try something like “top 10 best dog foods.”
Don’t forget to add images! Search engines love pictures, so you want to include them wherever appropriate.
Once you have written all those articles, it’s time to put them on the Internet. This is where link building comes in. Link building is when you build quality backlinks to your website by creating content on other sites and asking them to publish it.
There are two different kinds of backlinks. Inbound links and outbound links. An inbound link goes from one site to another; an outbound link goes from a site to another site. Both kinds of links are important, but inbound links are generally considered more valuable than outbound links.
To build inbound links, you can submit your content to directories, blogs, and forums. You can also ask companies directly to publish your content. When submitting to directories, make sure you follow their guidelines closely and don’t spam them. A lot of directories will ban you if you start doing this, so you should do it sparingly.
When working on building inbound links, it’s important to keep track of everything you do. Every piece of content you produce should have a URL attached to it. That way, whenever you want to check back later and see how many inbound links your content has received, you can simply visit the URL and see how many others have linked to it.
Outbound links are harder to monitor. For one thing, it’s difficult to tell whether anyone is actually linking to your site unless they send you an email saying so. Also, when it comes to outbound links, it’s hard to know whether or not they were truly influential.
In order to build strong links, you must build trust between your company and the people who receive your content. For this reason, it’s important to provide value to your readers by offering them something that’s unique and interesting. If you’re a small company that sells dog food, for instance, you could offer tips on healthy feeding practices for dogs.
If you want to build your brand and improve your online presence, you’ll need to focus on both inbound and outbound links.
SEO isn’t a quick fix for anyone. Even if you spend weeks and months tweaking your site and posting new content, it won’t always show results right away. Some experts say that it takes anywhere from 6-12 months to start seeing real improvements in your rankings.
Even though it can take several months to see a big improvement in your rankings for a single keyword, there are still plenty of benefits to having a solid SEO strategy. First, it helps you establish authority in your niche. People are more likely to click on links from sites that are known to be reliable sources of information. Second, it makes your site easier to navigate, which helps your customers find exactly what they’re looking for. Third, having a solid SEO strategy improves your search rankings overall, which leads to increased traffic. Finally, if you’re running a business, having a strong SEO strategy helps you gain a competitive advantage over your competitors.