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About HEISENBERG SEO
Gary Mahon is the Founder of The Heisenberg SEO Company
Hi there, my name is Gary Mahon aka “Heisenberg” and I am the founder of Heisenberg SEO Company. Here we focus on providing small businesses with the best local seo services available on the market.
Did you know in 2022, roughly 42% of all new sales generated by local businesses originated from Google search? If your business is not ranking on the top of Google for your target keywords, you are missing out on a huge amount of potential business. Schedule a meeting with me and let’s map out a SEO strategy to help skyrocket your SEO rankings and ultimately grow your business.
Introducing the 6 Step Heisenberg SEO Process
Free Website Audit
The first step of the Heisenberg SEO Process is for us to audit your existing website and rankings to determine the best way that we can help you grow your business. Does your website or backlink profile have any critical flaws that could be harming your rankings? Is your website optimized with the right syntax and content to support your desired keyword rankings? We will have a look at everything and develop a SEO strategy customized to help your business. Each business is unique and requires a slightly different approach for boosting business using SEO.
One of the most important parts of effective SEO is targeting the right keywords to rank for. Here at Heisenberg SEO Company we will reverse engineer your existing rankings and the rankings of all your top competitors and build up a list of valuable keywords to target. We will then optimize your; website, google my business listing and backlink profile to rank for these target keywords. Depending upon the search volume and competition for each keyword, some might be easier than others to rank for. Based upon your budget and goals we will develop a customized keyword ranking strategy for your business.
OnPage SEO Optimization
At the core foundation of any SEO strategy is proper OnPage SEO Optimization. If you want your business to be ranked high in the Search Engines let Heisenberg build you a proper OnPage SEO Foundation. As part of our OnPage SEO strategy we will optimize the; title, header tags, urls, content, images, videos & keyword density of your webpages. Additionally we will work with our web design partners to help; optimize website loadspeed and increase the mobile friendliness of your site. Site design, speed and mobile device compatibility has become an important ranking factor in recent years.
For any local business looking to increase their visibility within Google Maps and the local SERPs, “GMB Optimization” is important. In order for us to preform “GMB Optimization” you must give us access to edit your “Google My Business Listing” so we can make improvements. We will work to optimize your existing GMB content and images with the right SEO tags, in addition to adding new ones. Sometimes very simple changes can make a big difference when it comes to ranking your Google My Business Listing, this is where our industry expertise can shine.
In Google’s own words “Content is King”. Google has publicly stated that they seek to reward websites for publishing good content. An essential part of any good long-term whitehat SEO strategy involves writing and publishing high quality content. Here at Heisenberg SEO Company we work on improving the content on your website as part of our overall SEO strategy. Additionally we work on producing content to be published on other publications and blogs that linkback to the your website. This helps increase both the traffic and backlink portfolio of your website, in addition to sending a signal to Google that your site is a trusted resource.
Heisenberg Link Building
Ultimately the #1 factor which will determine how well your website ranks in Google, Yahoo & Bing is the; quality, quantity and the relevance of backlinks pointing to the site. Members of our team have been working beyond the scenes for the past decade to master the art of building high quality whitehat backlinks. It is important that any backlinking strategy contains’ the right high quality mix of various different types of links. We have developed our own chemistry “secret sauce” formula for backlinking dubbed “The Heisenberg SEO Link Building Formula”. Using this top secret formula we gradually build powerful links that will help benefit your website rankings long-term and improve the overall authority of your site.
Free 30 Minute SE0 Consultation
Contact us today to claim your Free 30 Minute Consultation from the Heisenberg SEO Company. Learn how we can help grow your business with the power of our SEO forumula.
All-In-One Digital Marketing Solutions
Although here at Heisenberg SEO we have choosen to specialize solely in “SEO”, we have many partners and associates that we can refer you to help fulfill all your digital marketing needs. Whether your in-need of a new professional web design for your business, are looking to hire a social media manager to boost your online presense, or wish to effectively run PPC Ads, give us a call and we can point you in the right direction.
SEO Experts Ready to Serve You
Don’t embark on the SEO journey all alone, our expert team is ready to help. Sit back, relax and let us help get your business to the top of Page 1 on Google for your target keywords.
What others are saying about HeisenbergSEO.com after working with our team to improve their SEO…
If you want your website to be found by the search engines for keywords that are related to what you offer (or sell), then there's a lot more than just adding those keywords into your content and hoping it will happen organically. You need to know how to optimize your web pages so that they show up on top of all the other results when someone searches for them.
The following is an overview of some basic Search Engine Optimization tips that every business owner should consider implementing in order to get their websites noticed by the major search engines such as Google, Yahoo!, MSN etc., or if you're looking for ways to improve organic ranking with regard to local businesses, these SEO tips would also apply at least somewhat to your situation.
1) Publish Relevant, Authoritative Content.
First off, make sure your site has quality content written about topics relevant to your product offerings. If you have several different products to promote, each one should focus on its own unique set of information. In addition, don't stuff your content full of irrelevant keywords - this can be very annoying to visitors who may feel like they've wandered onto a spammy page instead of something informative. The best way to avoid this problem is simply to write naturally without overusing specific words and phrases to try and trick the search engine robots. Also, keep your sentences short enough not to confuse the robot spiders but long enough to convey your message effectively.
2) Keep Your Site Up To Date With Fresh New Information.
Make sure that any new articles added to your blog or news section reflect current events which relate to your topic(s). This improves credibility because the people doing the searching are less likely to assume that your company hasn't changed since last year!
3) Write Meta Tags For Every Page On Your Webpage.
Meta tags contain essential data about your webpage including title tag text, description and keyword tags. These meta tags provide important details regarding what exactly appears within your article itself. They assist search engines in categorizing different types of documents based on certain criteria. It allows the search engines to understand what type of document it is reading and thus helps narrow down the search results.
4) Add A Blog Or News Section To Your Website.
This feature gives your customers additional places where they can go for interesting information concerning your niche. Adding fresh content consistently creates backlinks from authority sites, further improving your rankings.
5) Make Sure That All Of Your Pages Are Linkable From Each Other.
Link building is essentially creating links between various pages throughout your entire website so that when potential clients click through links on other authoritative sites, they find themselves on your homepage. When done correctly, this process can drive traffic towards your website exponentially faster. However, many novice marketers fall victim to false tactics such as buying thousands of links from low-quality directories or using software applications that generate hundreds of bogus links overnight. Don't do either of these things ever! Buy only high-quality links from reputable sources within your industry.
6) Create An RSS Feed For Your Latest Articles And Submit Them To Popular Directories.
RSS stands for Really Simple Syndication, and it enables users to subscribe to updates from particular websites rather than having to check out each individual update manually. By providing readers with updated feeds via RSS, publishers can notify subscribers automatically whenever new items appear. There are lots of popular directories online where you can submit free RSS feeds; however, I suggest finding a few good ones specifically designed for blogs, forums, social networks and ezines. Try submitting your feed to a couple dozen well known directories first before going after even bigger names.
7) Get Some Good Backlinks Through Article Submission & Directory Submissions.
Backlinking (also called "inbound linking") refers to directing targeted traffic from outside your domain to your internal pages. Many internet marketing experts utilize this technique to increase the volume of incoming links to their sites. One great method of getting external attention is by submitting your articles to trusted directory submissions. Do your research first though. Find a list of reliable directories within your field and send your submission request to them directly. Be careful not to flood these directories with useless material. Give them value and use appropriate grammar/spelling.
8) Join Forums Within Your Niche Area. Post Quality Questions And Answers.
By participating in discussions on forums relating to your chosen subject matter area, you create valuable content that others can refer to later. Additionally, forum members often post advertisements in hopes of gaining clicks on their links. As a result, joining forums provides both exposure and increased revenue stream for your site.
9) Utilize Social Bookmarking Sites Like StumbleUpon.com & Digg.com.
These two bookmarking services allow users to share the bookmarks they discover while browsing the Internet. Users can rate and review the bookmarked item, helping new visitors decide whether to visit the site. Another benefit of using social bookmarking sites is that anyone viewing your bookmark could potentially see the URL and possibly click on it resulting in another referral to your website.
10) Ask Visitors To Leave Reviews About Their Experience At Your Business Online.
Whenever possible, encourage satisfied customers to leave reviews about their experience with you. Positive feedback goes a long way in boosting sales and customer satisfaction levels. Once you receive positive comments, ask visitors to register their email address for future notifications of special offers or promotions.
11) Encourage Customers To Share Your Services Via Social Networks.
Social networking sites like Facebook and Twitter let consumers easily connect with friends and family, allowing them to stay closer together. So why not take advantage of this phenomenon? Consumers love nothing better than sharing their experiences with others. Offer incentives to sign up for your service so that you can gain access to their contacts. Then reach out to them personally and thank them for taking the time to spread the word.
12) Consider Offering Special Deals On Products Related To Holidays.
Incorporating holiday seasons into promotional campaigns can help boost your sales during slower times. Set aside time to plan ahead and prepare for seasonal festivities. Choose a date that falls near holidays and run specials or discounts on select products. This strategy works especially well for gift giving purposes.
13) Build Links Between Your Own Domain Name & Affiliates' Websites.
Your affiliate program might require that you display banners or ads on your site promoting the merchant's products. But chances are, affiliates won't purchase advertising space unless they trust you. Therefore, encouraging affiliates to establish links leading back to their respective domains on yours can earn you goodwill points and significantly enhance profits.
14) Install Auto Captchas On Your Site To Protect Against Spamming.
Auto captchas (Captcha) prevent automated programs from signing up for accounts. Simply put, it checks to ensure humans aren't entering account info by hand. Most auto captcha systems work by displaying distorted letters or numbers to obscure the actual characters typed.
15) Incorporate Video Into Your Marketing Campaigns.
Videos attract viewers much quicker than regular text descriptions. Not only does video give your audience real life examples of your product or services being used, but it also adds personality and emotion. People respond far more positively to videos than plain old text. What's more, incorporating YouTube into your campaign increases your visibility among millions of viewers worldwide.
16) Pay Attention To Where Your Ads Appear.
Don't forget to pay close attention to where your adverts appear. Test multiple locations to determine where your advert gets the most hits. The location of your advert affects how effective it is, so choose wisely.
17) Develop A Responsive Email Newsletter.
Email newsletters are ideal tools for keeping interested parties informed about recent developments at your company. Readership statistics indicate that emails open twice as fast as print media. Send out periodic newsletters containing useful information and helpful resources to your subscriber base.
18) Stay Active On Discussion Boards & Chat Rooms.
Be active on discussion boards and chat rooms discussing issues and ideas associated with your website. This kind of interaction builds relationships with potential buyers.
19) Provide Valuable Free Reports On Your Website.
Providing free reports is an excellent idea. This tactic attracts potential customers who may otherwise never think of visiting your website due to lack of interest. Moreover, offering free reports makes it easier for visitors to return once again.
20) Become A Member Of Industry Associations.
Joining associations dedicated to your specific interests provides opportunities for exchanging ideas and methods with professionals working in similar fields. Such groups usually host monthly meetings and conferences filled with presentations, seminars and interactive sessions. Members typically learn a great deal from each other, increasing their knowledge and market presence simultaneously.
21) Promote Yourself Using High PR, Highly Ranked Websites.
Highly ranked websites are viewed as credible by the search engines. Since the majority of searchers turn to the Internet for answers, websites considered highly ranked carry significant weight. Take note of these websites, incorporate them into your marketing strategies and build upon them.
22) Include Rich Snippets In Your Content.
Rich snippets add extra descriptive information about the topic under consideration. This enhances the user's understanding of the term and assists browsers with locating relevant information.
23) Put Your Phone Number On Your Homepage.
People tend to call companies whose phone number is prominently displayed on their homepages. Thus, putting your phone number right next to your contact form on your homepage can boost conversions.
Many people are looking for Social Media Marketing tips on how to get more traffic and increase their sales. This article will provide you with a few simple steps on which you can begin to build your social media marketing strategies.
1. Get Started With Your Content.
You should start building content today, not tomorrow. You may think that is way too simple, but it's true. If you don't have any content, there is no reason for anyone to visit you.
If you are thinking of starting a blog, check out the WordPress blogging platform. It has thousands of plugins available to help you create an easy-to-use site with tons of features. There are many great blogging platforms out there, so check them all out and see what fits best for you.
Once you have built your first post or two, you want to make sure they are engaging and interesting. The most important thing to remember when writing posts is that a person needs to be interested and excited about what you're talking about in order to read it. Make sure that your readers will feel like they are learning something new every time they come back.
2. Add Some Images To Your Post.
Images are extremely powerful when it comes to getting your message across. They allow you to show your reader exactly what you mean without having to write as much text. In addition, images can also help keep your readers engaged longer than just a couple of sentences.
For example, if you were writing a guide on photography, you could include some examples of pictures from your own photography hobby. These photos would help illustrate your point and make your guide more interesting. As another example, if you had a product review or a testimonial, you could include a picture of your product or customer to help add credibility to your post.
3. Include Links to Other Sites.
When you write a blog post, it is very important to include links to other websites so that your readers can go there themselves. This is called "outbound" linking. By doing this, you are helping drive traffic to your website by increasing its visibility online.
In addition, this provides value to your readers because they will know that your information is useful and credible. Another benefit of using outbound links is that it allows you to build relationships with other bloggers who are sharing similar content. This helps strengthen your position as an expert in your niche.
4. Answer Questions People Are Asking About Your Niche.
The easiest way to do this is to use Google Alerts. What this program does is monitor keywords and phrases related to your topic and then send you an email whenever someone mentions these terms in a search engine. For instance, if you are selling clothing, you might set up a Google alert for the keyword phrase "buy men's shirts."
This program will then automatically send you emails whenever someone searches for "buy men's shirts," and you can respond accordingly. Another great source for finding questions people ask related to your niche is Quora, a question answering service. On this site, you can submit your question and others will answer it. You can choose whether you want the answers to appear publicly or only to those that follow you.
5. Create Videos.
Videos are extremely popular right now, so it makes sense to make some yourself. Creating videos is fun and gives you a chance to showcase your expertise in your field. However, it is also a lot of work. If you don't have a lot of experience creating videos, it is advisable to hire someone else to do it for you.
There are many services that will take care of everything for you. All you need to do is upload your video file and pay a fee. Then all you'll need to worry about is making sure you have enough views to make money.
6. Build A List.
One of the most effective ways to market your business is through email lists. One of the best ways to do this is to sign up for free newsletters or webinars related to your niche. Many companies offer these services for free to give their customers valuable knowledge that they can use to promote their businesses.
Another option is to join a community forum where people are already discussing your niche. When you join, you can discuss your ideas and opinions freely. This is a great way to gain popularity and develop your reputation within the community. Once you become well known among members of the community, you can easily attract new followers.
7. Use Facebook Ads.
Facebook ads are one of the most efficient ways to market your business online. This type of advertising lets you target specific groups of people based on their interests or demographics. For example, you could advertise to people whose ages range between 18 and 34 years old. Or, you could advertise to users who live in certain areas.
The key with Facebook ad campaigns is to make sure that your ads look good and are relevant to the audience you are targeting. Also, you must be consistent with your messaging and always try to improve your campaign performance.
These seven tips will help you get started with your social media marketing plan. There are many more things you can do to optimize your efforts, such as optimizing your page title to better reflect your products or services, including keywords in your descriptions, adding more content, and using hashtags.
Marketing is not a science or an art. It's a way of life. If you want to be successful in business, then you need to learn the fundamentals of marketing so that you can apply them in your daily life. You have to know what will attract people and what won't. In fact, it's important for you to understand this before you start any campaign as it will help you determine whether your efforts are worth it or not. Here are some ideas on how you should go about learning how to market yourself.
1. Understand your audience
You have to understand who your audience is. For example, if you sell products online, you may want to target people between 18-30 years old. Then again, if you're selling real estate, you might want to target people with at least $100,000 income. The point is that there are different types of people out there and they all have different needs. You'll also find that some of these needs can overlap. So don't just try to appeal to everyone. Instead, focus on specific segments and see which ones convert better than others.
2. Know your competition
Once you've determined your target audience, take a look at their competitors. Find out exactly what they do and where they do it. What works? What doesn't? What is unique about them? This will give you a lot of information and it will help you determine how you can differentiate yourself from your competitors.
3. Research your own industry
Before launching any campaign, make sure you know everything about your target industry. Read books, blogs, magazines and articles about your target topic. This will help you understand why people buy and/or use certain products. Once you have done this, you can begin to create content that will cater to those same audiences. After all, if you write something that appeals to people, they will come back for more.
4. Create valuable content
It's important to remember that people don't want to hear sales pitches. They want to get value from your content. So instead of talking about yourself and your products, talk about others. Show people how other people solved problems similar to theirs. Explain how other people accomplished certain things and show them how they did it. People love to learn new things, especially when they can relate it to themselves and their lives. So by providing valuable content, you'll gain a loyal following and eventually build up a huge base of customers.
5. Write blog posts
If you haven't heard of blogging, then I strongly suggest that you start doing it right now! Blogging isn't hard and once you figure out how it works, you'll wonder why you didn't do it sooner. All you need is a good blog hosting service like WordPress.com or Blogger. The cool thing about blogging is that you only need two things to set it up; a domain name and a web host. And once you have both of those things, you're ready to start writing!
6. Use video
Video content is one of the most popular forms of content today because people get a lot of value from watching videos rather than reading. Video content is great for building authority. If you're able to provide helpful tips and advice about your niche topic, it gives you credibility as well as trustworthiness. Also, video allows you to showcase your personality and it makes you relatable to your audience. So think outside the box to produce interesting content.
7. Use social media
The best way to reach lots of people is through social media. But it's not enough to just post content to Facebook or Twitter. You have to engage with your followers and interact with them. Answer comments and questions. Provide feedback. Ask for feedback. Give a shout out to your fans. When you do this, you'll gain loyalty and trust among your followers. This is key because it helps you build relationships. People are willing to listen to you when they feel like they know you.
8. Offer freebies
This goes hand in hand with engaging with your audience. By offering freebies, you build trust and you increase the likelihood that they will become loyal customers. If you have something valuable to offer, then you shouldn't hesitate to offer it for free. It could be a PDF report, a free eBook or even a free video. Just make sure that your subscribers know what they are getting.
9. Build a community
If you want your business to grow, then you need a strong community. A community is made up of people who share common values and interests. One of the biggest mistakes small businesses make is to ignore their communities and this can lead to big problems down the road. So instead of ignoring them, treat them as you would anyone else in your network. Share useful resources, answer questions, ask questions and be active within your community.
10. Create eBooks
Ebooks are another form of content that is becoming increasingly popular. Although they were originally created as promotional tools, they are starting to be used as educational tools. As such, they can be used to promote your brand and educate potential customers.
11. Take advantage of affiliate programs
Affiliate programs allow you to earn money without having to spend a dime. The key is to sign up for a few affiliate programs first and then pick the ones that you believe in. There are many companies that pay affiliates a commission every time someone buys from their site. So if you can identify a product or website that has a large customer base, chances are that you can make decent money just by recommending it.
12. Use email marketing
Email marketing is probably the oldest form of Internet marketing. In fact, it was the first type of content ever posted on the web. Today, we use email marketing to send out newsletters and emails promoting our products. Email marketing works very well because it allows us to connect directly with our readers and it helps us keep in touch with them.
13. Post on forums
Forums are a great place to go if you want to connect with other marketers. You can exchange ideas, get feedback, and discuss topics related to your niche. Also, you can meet people who share your interests and you can become friends with them. Forums are a very powerful tool.
14. Write guest posts
Guest posting is another type of content creation that you can do for free. Guest posting is different from traditional article publishing because it involves submitting your work to someone else's website. As long as the owner of the website accepts your submission, you'll be able to publish your article.
15. Host an event
Events are a great way to engage your existing customers and to attract new ones. Events range from small gatherings to large conferences. Whatever kind of events you choose to hold, you have to make sure that the attendees are interested in your particular niche. Don't invite everyone who has a website or blog in your niche. Instead, only invite people who have a genuine interest in your subject matter.
16. Build a newsletter
A newsletter is simply a series of emails that you send to your readers. Your goal is to keep them coming back for more. To do this, you have to continually provide valuable content. Make sure that you include links to your blog posts and other resources that you use. In addition, you should provide updates and news about the industry.
17. Promote your blog
Another great way to generate traffic is to promote your blog. You can do this by placing ads on relevant websites and social networks. You can also join groups that are related to your niche and participate in discussions.
18. Start a YouTube channel
YouTube is a fantastic platform for creating and sharing videos. It's also a great place to promote your blog. You can upload videos that link back to your blog and you can embed your blog posts into your videos. This allows viewers to get additional value from your content.
19. Use paid advertising
Paid advertising is another effective way to drive traffic. You can either purchase sponsored ads or you can use display ads. Either way, you have to ensure that your ad is optimized. This means making sure that it has keywords that are relevant to your niche and that it attracts your ideal clients.
20. Advertise on search engines
Search engine optimization (SEO) is a must for any online entrepreneur. Search engines like Google and Bing rank websites based on how many visitors they receive. That's why SEO is critical in order to compete in the Web 2.0 world of online marketing.
21. Get involved with other bloggers
Bloggers and SEO experts often collaborate together to create content. You can join forces with them to create awesome content and you can even split the profits from your joint venture. This is a win-win situation for everyone involved.
These are just 20 ideas on how to market yourself online. You can use them as a guide to help you improve your own marketing skills. However, it's important to note that marketing doesn't happen overnight. It takes time and effort to implement all of the above strategies. So be patient and consistent.
What are you waiting for? Go out there and start marketing your business.